The first episode of Coke Studio 3 (The Reason) premiered on Pakistani television channels with six exemplary artists on the bill: Abida Parveen, Arieb Azhar, Arif Lohar and Meesha Shafi, Karavan and Zeb and Haniya. Reason features a total of five performances: three Sufic pieces, each rendered in a different style, and two melodious pop-funk numbers.
